Brands in Chroma

Chroma components and patterns use brand themes to match the visual identity of IAG’s direct brands and partners. Apps designed in Chroma can switch brands in Figma and code, meaning a UI created for one brand can easily be used with other brands, avoiding redesign.

Chroma’s token based system allows for visual identity to be defined through a set of pre-defined attributes, tailoring the overall interface to embrace a brands unique look and feel. Utilisation of component and pattern variants allow for further tailoring to suit the needs of each individual brand.

Everything in Chroma can be used by all brands, ensuring quality and consistency through a single source of truth. Allowing focus to be on creating optimal customer experiences by ensuring brand integrity is maintained and delivered for all current and future brands.

Available brands

Favicon	Brand Name	BrandProvider name	Brand Colours	Text Colours